It involves understanding the goals of your customer and partnering with them to overcome challenges. There are many ways to approach marketing on Facebook, but we’ll stick to the one we love most: inbound.Īn inbound strategy is about being helpful and relatable to your audience. Read along, email it to yourself or bookmark it for later, or jump to the section that interests you most.īefore we dive in, let’s get one thing out of the way. No matter if your business has had a Page for years or you’re just getting started, this comprehensive guide is for you. Fans receive content updates from the Page on their News Feed, while the business is able to raise brand awareness, deploy and track advertising, collect detailed audience insights, and chat with users who seek customer service.īelow you’ll find everything you need to know to become a master Facebook marketer. A Facebook Page is a public presence similar to a personal profile, but allows fans to “like” the business, brand, celebrity, cause, or organization.

So, how do you use Facebook to benefit your business?įacebook Pages are the gateway for businesses to market to this holy grail of users. you can't be alive in the game without a Facebook. In an interview, HubSpot's Founder and CEO Brian Halligan, posed the question, 'Let's say you're getting started today in marketing and you're building a social media brand - where are you spending your energy if you're that marketer?' Your answer should be yes - confirmed by Gary Vaynerchuk, CEO of VaynerMedia. That said, is your business taking full advantage of it? Considering the average person sleeps eight hours a day, that means about 7% of our waking hours is spent with our eyes glued to the social network.įor many, Facebook is the internet. Globally, the average user spends almost an hour per day on Facebook.

It’s not only the sheer number of people but the amount of our attention Facebook owns. So imagine the social influence achievable through Facebook in terms of your peer effects, ecommerce business, referrals, customer relationships, reputation, brand awareness, and much more (let alone, in combination with other social media platforms you market through). That’s nearly 5X the population of the United States, 20% of the world population … and still climbing. Today, the world’s largest social network can do things many of us would never have dreamed of 10 years ago: host 360-degree videos, sell products via a chatbot, or even serve as a top news source for two-thirds of the adult population.įacebook has 1.56 billion daily active users. However, a lot has changed since Facebook first entered the marketing scene. Facebook isn’t new, and neither is the idea that every business needs a Facebook presence.

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